For mapping the user, we made multiple diagrams to visualize the similarities we found within our user group, but also its relation to the collection.

On the left there's two diagrams with overlapping characteristics that have a relation to each other. In the top one we focussed on kids characteristics, and in the bottom one we focussed on Ninja Tune. We found more similarities in them than we thought.

This beautiful acid potato diagram represents the similarities me and Côme have with our user group. Diving into this was a great way to get to know our user group better, and find out how much we have in common with them.